Double Strength Purple Shampoo
Double Strength Purple Shampoo
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Say hello to beautifully white & bright manes, tails & coats with the HAIRY PONY DOUBLE STRENGTH PURPLE SHAMPOO.
Formulated at double strength, HAIRY PONY DOUBLE STRENGTH PURPLE SHAMPOO is an effective cleanser for cleaning & brightening white manes, tails & light coloured coats. The natural blend of Macadamia Oil & Vanilla fights germs, leaving hair soft, fresh & ultra bright.
Available in 500ml, 1L & 5L.
Made in Australia | Vegan | Cruelty Free | Natural Ingredients | Sulphate & Paraben Free | Silicone-Free | rPET Bottle
Directions
Massage a small amount of the HAIRY PONY DOUBLE STRENGTH PURPLE SHAMPOO into wet coat, mane or tail, then rinse thoroughly. Repeat if necessary.
Ingredients
Aqua, Sodium Methyl Cocoyl Taurate, Cocoamidopropyl Betaine, Decyl Glucoside, Coco Glucoside, Hydrolyzed Wheat Protein, Polyquantenium -11, Avena Sativa (Oat) Kernel Meal, Olea Europaea (Olive) Fruit Oil, Linum Usitatissimum Seed Oil, Squalane, Helianthus Annuus (Sunflower) Seed Oil, Hippophae Rhamnoides (Seabuckthorn) Fruit Oil, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Sodium Methoxy PEG-16 Maleate/Styrene Sulfonate Copolymer, CI-60730, Parfum, Glyceryl Oleate, Citric Acid, Sodium Hydroxide.
*Denotes Certified Organic Ingredients.
Eco-friendly Packaging
The bottles for this product are made using rPet Plastic. rPet Plastic bottles are created using post-consumer plastic waste, which is converted in to bottles for us, greatly reducing our carbon footprint.

FAQ
Is this shampoo silicone-free?
Yes, our shampoo is 100% silicone-free.
Is it safe for sensitive skin?
Yes, it’s specifically developed for sensitive skin and is pH balanced without harsh chemicals, parabens, or sulfates (which are common irritants). However, we always recommend performing a patch test before use.
Is it suitable for all coat colours?
Yes, it’s safe and effective for all coat colours.
Do I need to use a conditioner afterwards?
No conditioner necessary! Our shampoo is nourishing enough on its own. However, for extra hydration, you can add our essential oil coat conditioner to your shampoo bucket or apply it directly with your wash bay brush.
How often can I wash my horse?
Thanks to our shampoo's gentle formula, you can wash your horse as often as needed.
Is it safe for other animals?
While it’s formulated for horses, the gentle pH-balanced ingredients are generally safe for most four-legged pets. However, we always recommend a patch test, as every animal can react differently.
Will it dry out my horse’s skin or strip the natural oil barrier?
No. Our gentle, sulfate-free formula helps maintain your horse’s natural skin oils. Sulfates, which are found in many other shampoos, can strip the coat and dry the skin (but we don’t use them in our products).
Is this eco-friendly?
Yes. It’s made with natural ingredients, and the bottle is produced using rPET plastic (recycled PET), which helps reduce environmental impact.
Will it help with stains (e.g. manure or grass)?
Yes, our purple shampoo has been specially formulated to effectively lift and remove stubborn stains such as manure and grass, particularly on light-coloured coats.
Is it competition-safe?
Yes, it contains no prohibited substances and is safe for use in competition settings.
Where is the shampoo made?
It’s proudly formulated and made in our lab in Melbourne, Australia.
Customer Reviews
- 5 stars: 23 (92%)
- 4 stars: 2 (8%)
- 3 stars: 0 (0%)
- 2 stars: 0 (0%)
- 1 star: 0 (0%)
I have a very white horse and the only thing that gets the yellow out is this stuff.
Left pic is a few weeks ago AFTER using a different purple shampoo and Right pic is after washing with this! It is absolutely fantastic stuff. I did not think it would work as good as it did. Highly recommend.
There is one thing our daughter and her mate won’t compromise on and that’s the Double Strength Purple Shampoo. We unfortunately ran out and luckily it came back into stock before we completely fizzled out before a big show. Their trainer suggested we get something else but they stand by this product. To them…. It’s a Life altering product. It’s what happens when your white horse becomes whiter than the walls and shines brightly in the shade.
The hairy pony double strength purple shampoo is by far my favourite whitening shampoo!
I’m always blown away with how incredibly white it makes our ponies, I’m always having
people asking me how I get my horses socks so white. Definitely highly recommend 🙌
Recently purchased this product to add to my Hairy Pony Collection and after the first use I was blown away! Whiter than white socks and lifts all the dirt and debris form the paddock in no time. I won’t prep for a show without it again.
This shampoo leaves a shine so bright you won’t ever go back to another shampoo. A must for every grey, coloured or palomino owner 💎💎
Amazing shampoo really breaks the firt and promotes gleaming white. And smalls amazing.
I’ve never seen results like this with a purple shampoo!
My Pally’s tail has never looked so white. 100 % recommend because it actually works with visible results.
Mickey has a lot of bling, absolutely love using the double strength whitening shampoo on his face, mane, legs and tail. He’s glowing after his bath.
I love this new product, it removes stains and tones all in one. Doesnt stain the skin underneath either!!!'
Absolutely AMAZING stuff 🙌🤩
Love this product!
My pony has a thick white tail which is more dazzling when it’s washed with double strength purple shampoo to remove the urine stains.
A super product to have on hand to make the whites whiter!
I own a grey horse that is of course a very dirty guy. This is by far the best purple shampoo I’ve tried. And trust me…I’ve tried them all!!!
Great stuff 😊
Absolutely love this shampoo.... I've tried many many options before this one and have found this one to the the best! total game changer for grey and palomino tails!
I have a cremello pony (why oh why) and he’s practically impossible to keep clean and stop his lane and tail yellowing. Shampoo works well to reduce the creamy yellow tones.
It's good, lovely smell and a little goes a long way. I wouldn't call it 'double strength' in terms of whitening though.
My daughter has 3 grey ponies and this shampoo is superb at keeping them all looking beautifully clean and sparkling!!
I first used this product on a light grey mare whom hadn’t been washed in about 3 years whilst she was on broodmare duties. In only one application she transformed from a browny grey coloured coat to a dazzling white. Even better was the lack of residue at rinse off, and in the next 2 weeks she accumulated very little dirt in her coat which was discovered in the hosing off after work. Her coat, mane and tail were soft to touch. I’m so impressed with this product!
Huge thank you for making incredible products that smell amazing. I use the detangling spray on my kids as well as it smells so beautiful.
The best purple shampoo I have ever used!
Used for the first time on my palomino mare's yellowish tail. I've used other products to minimal success. This soap worked very well!!
Excellent product to get red mud out of white socks so easily
Love this product. Actually everything Ive ever bought from Hairy Pony has been awesome. Quick delivery no fuss beautiful quality